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Aims to provide detailed understanding and basic for Seri Mechan
Travel (M) Sdn. Bhd. a company incorporated in Malaysia to
undertake the services of a cargo and PSA (Passenger
Sales Agent) for BIMAN
BANGLADESH AIRLINES (BG), GMG AIRLINES (Z5), THAI AIRWAYS (TG)
EMIRATES AIRLINES (EK) and MALAYSIA AIRLINES (MH)
in Malaysia.
With increasing bilateral trade between Bangladesh and Malaysia,
and the strategic importance of keeping both countries enjoying
the development of trade and other Industrial and commercial
activities, it is most timely that supports by way of logistics
and other ancillary services shall now be given due importance,
as this will surely enhance the overall trade between the two
countries.
One of the key features in the program is the enviable tasks of
upgrading tickets and cargo services, introduce new product and
add value in marketing and promotion exercise, thus expanding
the scope and capacities of
BIMAN BANGLADESH AIRLINES
(BG), GMG AIRLINES (Z5), THAI AIRWAYS (TG) EMIRATES AIRLINES (EK)
and MALAYSIA AIRLINES (MH).
Our Business Proposal
Seri Mechan Travel (M) Sdn. Bhd.
upon its successful appointment as PSA (Passenger Sales
Agent) for BIMAN
BANGLADESH AIRLINES (BG), GMG AIRLINES (Z5), THAI AIRWAYS (TG)
EMIRATES AIRLINES (EK) and MALAYSIA AIRLINES (MH),
shall take immediate steps as follows:
- Review
existing business policies/operations currently handled by
other agent.
- Identify shortfalls (if any) and take action immediately.
- Assist
in image building and market positioning.
- Develop, promote and market the airline’s product using the
most effective and cost efficient method.
- Assist
in appointing main agents in the region to promote sales and
monitor performance.
- Assist
in the distribution of pricing list and ensure sales are
sustainable.
- Provides management report on sales return, performance etc.
- Provides customer information checklist and profile.
Participant in corporate program of
BIMAN BANGLADESH AIRLINES
(BG), GMG AIRLINES (Z5), THAI AIRWAYS (TG) EMIRATES AIRLINES (EK)
and MALAYSIA AIRLINES (MH) to enhance overall
services level.
Intermediate and Long Term Goal
In both the intermediate and long term, our objectives will be
very focused – to reaffirm the market positioning of
BIMAN BANGLADESH AIRLINES
(BG), GMG AIRLINES (Z5), THAI AIRWAYS (TG) EMIRATES AIRLINES (EK)
and MALAYSIA AIRLINES (MH) in the region and
gaining bigger market share in the regional and international
front. The following scenarios shall be considered:
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To
achieve, maintain and improve high standard operating
procedures.
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To
re–affirm new market positioning and market acceptance.
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To
carve a niche market in East Asia, South Asia and other
preferred routes and destinations.
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To
achieve and maintain between a minimum ten percent
incremental yearly volume for tickets and cargoes.
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To be
the preferred carrier for selective destination
Sales and marketing:
Seri Mechan travel will develop a high sense of awareness in its
marketing program which incorporate the following parameters:
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Regular sales visits to ticketing and cargo agents and
commercial accounts.
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Evaluate and recommend appropriate ticket and cargo rates to
compete in the market place.
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Develop sales drive and solicit AIRLINES air products and
services with primary targets on traffic to Bangladesh and
beyond.
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Initiate regular promotional plans and submit feedback of
market trends and opportunities.
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Promote interlines sales on AIRLINES.
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Maintain close relationship with government and aviation
authorities
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